About Kathy Murdock

Kathy Murdock owns Kinetic Solutions, a marketing company located in Orange County, California, that provides graphic and writing services to new and emerging companies. In addition, Kathy writes for Allbusiness.com, the Toledo Business Review, Body-Philosophy.net, and Buy Owner, as well as other freelance venues. She lives in Southern California with her gorgeous husband, two beautiful daughters, and her insatiable appetite for all things travel, artistic, and chocolate.

Does Your Job Make You Glow?

I recently talked with a great friend of mine who loves what she does. A music gal, she plays the clarinet like no one else can. In fact, she played in my wedding. During the day she teaches school-music, of course-and at night and on the weekends from time to time she plays in an orchestra. She does this for fun-no pay involved-because she loves to hone her skills, and music relaxes her. I think it is great that she does something that she loves for fun, and I find it even more interesting that she does something for fun … Continue reading

Start up Costs

In my last post I talked about the importance of starting your company with some money in your pocket. I see so many posts on message boards, and talk to so many mothers who are just starting new companies, that revolve around the premise that they want to start a business or work from home and yet they don’t have any money to do so, so what can they do that will cost nothing but make tons. The answer: Nothing. And if you find a company promising you that you can invest nothing and make a million, run in the … Continue reading

You Have to Spend HOW MUCH to Get a Business Going?

Since I own a marketing company and work particularly with people who are new to the business world, or who are having difficulty getting their companies off of the ground, I have had a lot of conversations that go somewhat like this: Me: “What have you done to advertise or market your company?” Owner: “I have been telling everyone I meet about my idea.” Me: “What is your marketing budget?” Owner: “I really don’t have a lot of money to invest.” At this point, I always tell the potential business owner to get out before he or she even begins. … Continue reading

Supporting the Retailers the Day after Turkey Day? Not this Girl!

I know a lot of people who enjoy rushing out of the door on the morning after Thanksgiving. Blood still filled with turkey and pumpkin pie they push past throngs of other people who are just as full of stuffing, grabbing for this toy and that game and this pair of black leather boots, hoping to catch a bargain before the holiday season begins. I applaud those of you who support retailers by getting out and doing this. But I’m telling you, I just can’t understand the rush! I am an anomaly, though: A woman who does not like to … Continue reading

Part Time Work for Mothers: The Good and The Bad

The US Business Bureau of Labor Statistics says that while most mothers would love the opportunity to hold a part time job, only 24% of mothers actually do. Part time employment affords numerous benefits to a mother. First, it allows a mother who wants to work the chance to work without having to go back to the office full time. This works particularly well for mothers who just had new babies and are not ready to jump back in full force, or who want to remain at home part of the time to experience those first few months, or years, … Continue reading

Take Some Time to Count Your Blessings

It is sometimes easy to fall into the negativity trap at work. Someone talks too loudly, the copy machine always jams or your boss can’t seem to understand that your actual work day does not begin before the sun rises and end when the sun goes down. As my mom always says, familiarity breeds contempt, and so it becomes easy for us to fall into the negativity trap when we are constantly doing the same routine over and over again. This week, though, rather than spend time thinking about all of those things that you loathe about your job, such … Continue reading

Like Weekends Off? Don’t Open Your Own Business!

Since opening my marketing company I have worked with a lot of people who are opening a company. Many of these people are mothers, as I tend to market toward this crowd and since I write for several venues that deal with mothers and mother owned companies it is only fitting that the majority of my clients are mothers who are starting their own companies. Today I was speaking with a mother that I met recently at the library. Two young children in tow, she was talking about how she had to make a decision: Go back to work teaching … Continue reading

You are the Expert in Your Field, Not the Client

I had a friend of mine, also a small business owner, give me a call the other night. She was fuming bad. Apparently one of her clients had misunderstood something that she had promised as part of the job’s contract. Though the contract information had been placed in writing and gone over together, the client, unfamiliar with the type of job that my friend can perform, misunderstood exactly what she could do. He expected her to provide one thing and yet that thing was not one that she could provide, and so she provided what she could, and what she … Continue reading

Ask More Questions, Please: Advice for Small Business Owners

I recently had a great conversation with a friend of mine, who is also a small business owner that does contract work in a service field. We were discussing the highs and lows of owning a service-oriented business. The highs meant that we were each able to remain at home and work from home while our children are young; establishing a niche in the market; being in control of not only our companies but of also what we put out in the community through our jobs each day; and waking up to do something that we love each and every … Continue reading

Gen Y: Another Reason for Keeping Your Skills Sharp

So you didn’t like attending school the first time (or the second time if you went to college) around and you certainly at the age of 35 or so, don’t want to take even more classes to sharpen your workforce skills. Besides, you’ve been in the job for almost twenty years now. You know the ropes: how to log into the company computer, how to do the tasks that are required of you, how to find the break room when it is time for lunch. What else is needed, you ask? With the wave of new Gen Yers graduating from … Continue reading