I realized the other day when I was chatting with a couple of other people who also own home-based businesses that we were all very different people–in terms of age, gender, and other demographics, we definitely didn’t fit any particular “mold” for a typical home business owner. I don’t think a single one of us looked like any of those glossy, smiley, business folk you see in magazines and book jackets. But, then the fact that we were so diverse seemed like a real wonder–I couldn’t help but think that diversity and differences can be a genuine advantage in a small, home business.
After all, who wants to always be dealing with a cookie-cutter supplier or service provider anyway? We bring our unique experiences and our unique perspective and how we see the world with us to our businesses. This keeps us from needing to get too caught up in competition. When you really look things over, we don’t have to play someone else’s game anyway (even if we could!) Our diversity, our background and heritage and personal experiences can be great gifts that we can incorporate into our businesses in order to offer something truly special and unique. We don’t have to try to be like every body else.
The more diverse your background and experiences, the more broad your appeal can be. You might understand how various people from various walks of life see things and be able to cater your business to helping a diverse group of people improve their quality of life–instead of just a small group. There is absolutely nothing wrong with tapping into your diversity and your personal history in order to better your business–in fact, it can be a great way to go about creating a reputation and personality for your business that is truly a representation of you!
Also: A Little Vulnerability Can Be Good for Your Business
Authenticity in Your Home Business