You have no doubt heard the term before “finding your voice”—it is often used to describe writers, performers, actors, and other artists who need to evolve into an individual with a unique approach and a unique “voice” for sharing their art form. But, this terminology works very well for understanding the evolution of a business as well. Each business has to find its own unique approach, connect with the market in a special way, and define itself in a special way that will set it apart from the competitors.
While you may have ambivalent feelings about your home business—it might feel both different and very common—the fact is that if and when you find your business’ “voice”—you be able to develop confidence and a marketing strategy that can promote your business and its products and services. But, how do you find this “voice?”
Take a good look at your business and its mission. If you don’t have a written mission statement for your business—just going through the process of figuring one out might help you to find your voice. But, you might also want to think about things like whether or not you are casual and laid back, flexible, professional, family-oriented, located in the city or country, open and available after typical work hours, user-friendly, etc. What kind of “culture” are you striving to create in your home business and how can you convey that (if you want to) to your clients or customers?
Think about what sort of a message you want to send and what you would say to each and every prospective client about your business if you got the chance. This will help you to uncover your home business’ “voice” and tell a unique “story” conveying just exactly what your business, and what your products or services are all about.
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