There are thousands of fitness videos on the market today from Denise Austin and Karen Voight to Mari Winsor and Crunch Fitness, but a new study shows that sales of exercise DVDs have declined in the last three years as more fitness buffs turn to the Internet to get buff.
According to the study, an increasing number of exercisers are no longer purchasing a new fitness DVD each month. Rather they are streaming fitness videos from Netflix and other sources to their televisions and computer monitors. Among the most popular are online workouts from “The Biggest Loser’s” Jillian Michaels and the New York City Ballet.
The benefits of these online workouts are that they are accessible with the click of a mouse and you can follow them somewhere other than your living room. Fitness buffs are now watching online workouts anywhere and everywhere. Exercisers download them to their iPods, stream them from Netflix to their television, and even create their own workout videos by slicing together moves from their favorite fitness gurus such as Billy Blanks, whose Tae Bo tape is on YouTube.
Fitness videos are a multi-million dollar franchise with more than 600 new titles being released each year. However, the industry has seen a sharp decline in sales in the last two years. Most online exercisers say they simply got tired of doing the same routines over and over, and have switched to participating in Internet-based workouts like those offered on YogaToday.com, which has a new class each day. What’s more, many online fitness sites also allow participants to subscribe to audio podcasts on iTunes, so they can work out when they are traveling.
With more and more fitness buffs turning to the Internet to get their daily workout in, some fitness video producers are considering purchasing bandwidths so viewers can download videos from their websites.
Do you incorporate streaming fitness videos into your daily workout regime?
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