Have you ever heard “not available in any store” as a marketing ploy? Chances are you have been watching television or listening to the radio and were urged to place an order for something that you were told could not be purchased anywhere else. While it may seem a little hokey, this can actually be a marketing approach for your home business efforts too…
Unless you are a distributor and you really do place your products in stores, your products and services are probably available exclusively through you. This can be an interesting angle to take with your marketing since you can stress how unique, special, and rare what you have to offer is. Your clients and customers are not going to be able to go out and get the same thing you offer off of a shelf in a discount department store. By looking at the ways your products or services (or the way you deliver them) is special and not like what is readily available anywhere else, you are focusing on the “niche” that you fill in a busy market.
While you might not want to use those exact words “not available in any store” in your marketing and promotions, you can find other ways to get that message across. Focus on the personalized service, or the way each thing you create or offer is done on a person-to-person basis. Do you do home delivery? Do you make or hand-craft the items you sell? Do you offer a personalized service that cannot be replaced by a computer or big business? Make sure your customers know and understand the personalized, unique service that they are getting by working with you and your home business, make sure they know that it is “not available in any store.” At least, not yet.
Also: Authenticity For Your Home Business
Doing Business Without Making Excuses