Earlier today, I suggested snazzy postcards as a way of saying “thank you” to customers and prospects. It dawned on me that sometimes it seems like a simple note of thanks just isn’t enough—especially during this time of year. Some businesses send out a special discount or a coupon as a way of saying “thanks” and this technique can also generate more business as well.
I am sure you have been on the receiving end of a special discount or coupon offered to “our best customers” as “a way of saying thank you.” I don’t know about you, but I do have a tendency to respond to discount offers that seem special or above-and-beyond those that the ordinary person gets. It can definitely be a way of letting your customers and prospects know that you appreciate them and value their business.
Consider sending the coupon offer with a personal note or invitation. As small home businesses most of us do not have so many customers or clients that we cannot manage a personal note. I have found that the more personal and individualized, the better—especially when it comes to saying thanks and showing appreciation. Of course you need to make sure that the conditions of the discount or clear and written on the offer. If yours is a business that really depends on repeat business or consistent customers, you might consider offering an ongoing discount to your very best customers, say a “frequent buyers” club or a card with a small discount good on every purchase. This can not only show appreciation, but encourage customer loyalty and keep the business relationship alive. It has been my experience that we can never say “thank you” too often and finding creative and valuable ways to show our customers we appreciate them, pays off in a healthy business.
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