Disney Launches New Baby Store
Disney really is after what it thinks is the hottest new market: infants. They’re negotiating to have a presence in maternity wards and creating advice and social networking sites aimed at new and expecting parents, and now they’re opening stores specifically for their Disney Baby brand. To avoid confusion: the Disney Baby brand is not a line of Disney products featuring child versions of its characters, but sets of clothing, supplies, toys, and more, all for infants. USA Today reports that Disney has opened its first official Disney Baby store. So far it only has one location – a mall … Continue reading