On Monday, Yahoo Inc. announced that it launched a new website geared for women. The new website, called, Shine, will cover such topics as parenting, love, relationships, healthy living, home life, sex, money and career, entertainment, food, fashion, beauty and even astrology. Its target audience is a woman who is between 25 and 54 years of age, a demographic that yahoo’s advertisers may have complained about not reaching with targeted advertising. Women in that age group are considered key decision makers when it comes to purchasing goods and services in the home. Shine will have to compete with other already … Continue reading →