Frugal shoppers are usually savvy shoppers, but even we can become a victim of some well-researched marketing techniques. We find that we “need” things just to survive, but if we really examine those needs, I mean really examine them, we may find that the need is not something directly related to our survival or even happiness. Aspirational marketing is a technique in which the goal is to sell items to people who can’t afford it. I kid you not. The marketers want people who might want to aspire to a different lifestyle but can’t afford it. It is literally convincing … Continue reading →