Anchors Unite

You may have thought you were in the middle of a bad commercial if you tuned into the network morning shows yesterday. In a rare moment of unity the main anchors from all three network evening newscasts—NBC’s Brian Williams, CBS’ Katie Couric, and ABC’s Charlie Gibson—gathered on air to promote a fundraiser for cancer research. “Stand Up to Cancer” will air simultaneously on all three major networks on September 5th. The telethon will run commercial-free for an hour during primetime and will feature a host of musical performances and celebrity appeals. The rare simultaneous broadcast is reminiscent of the benefits … Continue reading