The Preschool TV Battle is Heating Up

Your preschooler may be more powerful than you think. At least when it comes to watching television. According to Nielsen Media Research, children ages 2 to 5 spend an average of 32 hours in front of a TV each week. For cable networks this means big business.  In the past five years, a slew of channels dedicated to preschool programming have inundated the market.  Since 2000, Nick Jr. has continually garnered the highest Nielsen ratings.  The Viacom-owned channel is dedicated solely to preschool children and is home of the mega-hit show “Dora the Explorer.” Riding the wave of popularity with … Continue reading