Movie News: Cursing Doesn’t Pay

Believe it or not PG-rated movies that included the least amount of profanity made the most money at U.S. box offices. Are you shocked by the news? It’s true; at least according to a new study by the Nielsen Company, which tracked PG-rated movies and calculated how much profanity was used in each. The research firm says it cross-referenced box office data on 400 films in wide-release from the fall of 2005 to the fall of 2007. Nielsen controlled for marketing and production budgets of films, as well as depictions of violence and sex and found movies that scored an … Continue reading