The Newest Hotel Trend

Who doesn’t enjoy a two-for-one special?

The newest trend in the hotel industry is all about twofers, only most of the money saving is taking place on the property’s end, while travelers look to save more time than dough.

Several major hotel chains have decided to save money by building two hotels on one property.  Dual-branded hotels are the latest way developers are padding their wallets during these unpredictable financial times.

According to hotel industry insiders, by having two hotels on the same lot chains not only save on construction and operational costs by combining amenities such as the pool and gym, but it also allows them to appeal to a broader market of travelers.

So what does this new trend mean for you?

For starters you won’t be seeing a Hilton and a Marriott on the same parcel of land.  Rather, you will find two Hilton brands or two Marriott hotels sharing the same property.  For example, Marriott recently combined a Residence Inn/Renaissance hotel in Alexandria, Virginia.  Meanwhile, Residence Inn/Courtyard hotels are under development near the L.A. Live entertainment complex in downtown Los Angeles where a Marriott/Ritz-Carlton has already set up shop.

In addition, a new Courtyard/Residence Inn will open later this year near Manhattan’s Central Park with views of the Hudson River and Times Square. The 68-story building will feature Courtyard rooms from floors six to 32 and extended-stay Residence Inn suites from floors 36 to 64. The two hotels will also share a fitness center, shops, a restaurant, lounge and outdoor seating area overlooking Broadway.

Choice Hotels International is also getting in on the two-for-one deal.  It just opened a dual-brand hotel prototype for its Sleep Inn and MainStay Suites brands. The properties combine amenities including a large lobby, a community room, a fitness center and laundry facilities.

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Michele Cheplic

About Michele Cheplic

Michele Cheplic was born and raised in Hilo, Hawaii, but now lives in Wisconsin. Michele graduated from the University of Wisconsin-Madison with a degree in Journalism. She spent the next ten years as a television anchor and reporter at various stations throughout the country (from the CBS affiliate in Honolulu to the NBC affiliate in Green Bay). She has won numerous honors including an Emmy Award and multiple Edward R. Murrow awards honoring outstanding achievements in broadcast journalism. In addition, she has received awards from the Aircraft Owners and Pilots Association for her reports on air travel and the Wisconsin Education Association Council for her stories on education. Michele has since left television to concentrate on being a mom and freelance writer.

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