Think about it… these days, what kids movie doesn’t have a fast-food tie-in? Cross promotion is a hot commodity in the entertainment world. So, I suppose it was just a matter of time before movie makers wised up to the windfall that can follow a film that’s all about fashion. Such it the case with the just released movie, “The Devil Wears Prada.”
The movie follows a naive young woman (played by Anne Hathaway) who comes to New York and scores a job as the assistant to a famous fashion magazine editor (played by two-time Academy Award winner Meryl Streep). Naturally, the fashions worn by the characters are flawless and inspiring (see my previous blog on “Prada” fashions). But, the makeup from the film is just as glamorous… and now just as accessible to you as it was to the movie’s makeup artists.
Beauty retailer Sephora teamed with Prada, New York-based hairstylist Oscar Blandi (who counts Katie Holmes and Jennifer Garner as clients) and Christian Dior for a series of products based on the movie. In the film, Hathaway’s character is transformed from a fresh-faced, low-maintenance college girl to jet-setting fashionista. To achieve the new sophisticated look, the film’s makeup artists used pearly white Stila Shadow Pot in Moon, $20, on Hathaway’s upper eyelids and lower lash line. They lined her upper lash line with Dior Crayon Eyeliner in Black, $23, and coated her eyelashes in DiorShow Mascara in Black 090, $23.
Sephora offers tips on how you can achieve the look on your own in a display at department stores that carry the Dior products used in the movie. Select retailers are also stocking up on the Prada fragrances featured in the film. (Both the cosmetics and the perfume can be purchased on line at Sephora.com.)
In another scene, makeup artists spruced Hathaway’s character up by using Benefit’s rosy tint, Benetint, $28. They then dotted Dior Addict Lipstick in Positive Red 857, $23.50, in the center of her lips, “blending it with one finger to create a matte, stained effect for a wearable red that doesn’t overwhelm.”
Beauty editors around the world are jumping on the “Prada” makeup tie-in, saying the products will “bring out the movie star in all of us.” We’ll just see about that. Once I can find a store around here that carries the products I will test them out and let you know.