If you automatically think “time waster” when you hear the word “Facebook”, you may be missing out on an easy and effective way to promote your home-based business. Everyone is on Facebook these days, including businesses of all sizes. Facebook is a good tool for reaching out to and interacting with your existing and potential customers to build and maintain interest in your products and services.
It is not difficult to build a presence for your home-based business on Facebook. Simply create a Facebook account for yourself, even if you do not plan to do much social networking besides administering your business’s Facebook page. Next, create a Facebook page for your business. Make sure that you provide complete contact information as well as a good description of your business so that people who view your page know exactly what your business is all about.
After you have set up your Facebook page, the fun begins. You can use your page to post updates about what you are doing, announce new products or services, share news stories and photos relevant to your business, and more. By posting an interesting mix of information, you can show your existing and potential customers the big picture of what your business is all about.
In order to get people to start visiting your page, go to your personal account and send some friend requests to your friends and family members if you have not done so already. Next, go into the area where you administer your page and suggest your page to any of your Facebook friends that you think may be interested in learning more about your business. If your friends visit your page and they like it, they can click the “Like” button on your page. This activity will be posted in your friend’s news feed, and your page will appear in their profile. Friends of your friend will see that your friend “Like”s your page and they may become interested in it too. Once someone “Like”s your page, they will see the information that you choose to post on your page whenever you post it.
A Facebook page for your home-based business does not cost any money, and you can choose how much or how little time to invest in it. When will your home-based business get its own Facebook page and start attracting fans?