Love her or not Republican vice presidential nominee Sarah Palin is at the top of the charts… for most sought after Halloween costume.
Some call her scary, others consider her stylish. Regardless of the opinion, leading costume shop owners around the nation say hundreds of thousands of women are clamoring to dress like the pit-bullish hockey mom… with lipstick. And not just for Halloween. Fashion experts say practically everything Palin dons from her trademark glasses to her peep-toe pumps are in high demand right now.
For example, if you are looking to see out of the same glasses as Palin expect to wait at least 6 weeks. Demand for the Alaska governor’s signature Kazuo Kawasaki rimless eyeglasses has quadrupled since the Republican National Convention, according to the brand’s U.S. distributor, and the backorders keep mounting. Company reps say to fulfill orders for the $375 frames (style series 704, color 34) workers are now manufacturing the glasses around the clock.
Meanwhile, the red peep-toe 3 1/2-inch heels by Naughty Monkey that Palin wore in St. Paul during the political convention, are flying off the shelves as well.
According to the folks at Amazon.com, sales for the “hooker heels” jumped 50% in the days following Palin’s appearance in them.
The spike in sales even shocked the director of the brand’s parent company. Last week Jay Randhawa told the Wall Street Journal that the pumps were originally designed for 20-something club-goers like Paris Hilton. The shoe company big wig went on to reveal that he was “surprised” to see them on Palin’s feet.
“The age bracket we target is a little younger,” Randhawa told the Wall Street Journal. “It’s a very edgy, very hip, very street brand.”
(Insert sly remark about Palin’s “edginess” here.)
But it doesn’t stop there. Owners of wig stores are also trying to capitalize on Palin’s popularity. The owner of WigSalon.com told news reporters that he is highlighting a selection of Palin-esque wigs, including ones that are already fashioned in the vice presidential nominee’s famous up-do with straight bangs.
What do you make of Palin’s style… or lack thereof? Would you consider dressing like her for Halloween or any other day of the year?
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