I have one of those names that just invites misspelling. Years ago, as a young kid, I got used to it and it is not something that bothers me—I answer to it however and I’ve gotten used to being called Carrie, Connie, Gloria and all sorts of other names that sort of sound like “Kori”—but I have found that some people get incredibly upset and agitated when their names are misspelled and in a business, this can mean the difference between a happy customer and bad public relations.
I think it is definitely worth taking the time to make sure you have someone’s name spelled correctly if you are sending them any sort of written correspondence. This goes for e-mails as well. The thing with names is that if you spell them correctly, people won’t really notice—but if you spell them incorrectly, they WILL notice and for many folks it is a big turn-off.
Watch out when Googling for names as things can get misspelled online and stay that way forever! I have found recently that it is the “common” names that have caused problems since people seem to be spelling even the most typical names more creatively in the last couple decades. Names like Susan, Melissa, and John—may be spelled “creatively” with extra vowels and consonants of shortened, more phonetic versions. Last names can be the most challenging—double check and verify to make sure you have it correct.
What do you do if someone gets upset because you’ve spelled their name incorrectly? Apologize, but don’t make excuses for yourself and make the corrections right away. Sure, some people will never forgive you for spelling their name incorrectly (especially those people who think they are such fabulous customers that you should know better), but others will let it go once they see you have made the corrections.
Also: Understanding That Customers, Clients and Colleagues Do Have a Life
When Customers Ask for Special Treatment