If you are like many home-based professionals, you may spend a lot of time working at your home-based business while spending little time working on your home-based business. There is an important distinction between working at your business and working on your business, and both things are important to your continued success. When you are working at your business, you are doing the actual work that your customers or clients have asked you to do – writing the articles, selling the products, baking the cookies, or whatever it is that you do in your business. When you are working on your business, you are planning, strategizing, educating yourself, or doing any one of a number of other things that help you grow your business and make it even more successful.
It is good to be busy working at your home-based business. If you have plenty of work to do, it means that your product or service is in demand. That said, it is important to set aside time to work on your business so that you can continue to enjoy success. You do not have to set aside huge amounts of time to work on your business. It matters more what kinds of things you choose to do during the time that you do set aside. If you spend all of your “working on your business” time planning but you do not spend any time implementing the plans that you make, it is as if you did not make those plans at all. The same goes for educating yourself about things that you can do to make your home-based business even better. All of the education in the world means nothing unless it is put into action.
Now that you know that effective “working on your business” time involves educating yourself, making action plans, and implementing those action plans, you may wonder what kinds of things you should educate yourself about. There are so many topics to choose from and it can be overwhelming. Choose something that sounds interesting and see whether it is applicable to your business. If not, try again until you find something that you can see yourself putting to use. Today, I discovered that Startup Nation has a great collection of free, online seminars that you can access any time. With topics like online marketing, ten steps to growing your business, creating your brand and more, this web site is a good place to start. What are you doing to work on your business?