I’ve been known to down a Happy Meal or two since becoming a mom. However, consuming leftover fries and soggy chicken nuggets with mini teeth marks dotting the surface, has more to do with not wanting to waste food and money than with a personal preference for fast food kids’ meals.
Quite honestly, I despise kids’ meals. And I could care less about Twilight.
Nice to finally get that off my chest.
So how is it that I am able to confess my distaste for two seemingly unrelated pop culture phenomenons in a single blog?
Five words: Burger King Eclipse Kids’ Meals.
For a reason that absolutely mystifies me, the popular burger joint is currently offering mini meals with cheap toys from Eclipse, the latest movie in the Twilight saga. You know, the PG-13 movie known for its intense action sequences that involve an army of rabid blood-sucking vampires pitted against violent werewolves. Oh, and let’s not forget the sultry love scenes between a teenage Bella and her mega-mature, touchy-feely, dreamboat vampire beau.
Apparently, Burger King thinks that your 4-year-old is going to go gaga for the plastic Cullen crest rings and morphin’ Jacob wallets included in their kids’ meals.
Seriously, which brilliant Burger King drone decided that it would be a good idea to stick PG-13 movie-related toys in a meal marketed to preschoolers?
Do Burger King execs really think that 5 year olds are going to be clutching their parents’ arms in excitement, begging for a worthless plastic Bella bracelet?
And think of the look of disappointment that will wash over said 5-year-old’s face when she discovers that her chintzy bracelet was inspired by a teenage girl caught in the middle of a love triangle involving a sharp-toothed bloated corpse and a mythological flesh-eating monster clothed in animal skin, rather than a Disney princess.
“Mommy, I thought you said this was Belle’s bracelet!”
Then again, maybe I have this all wrong. Perhaps, the marketing wizards at Burger King are on to something here.
Maybe, just maybe, Burger King is hoping that Twi-hard teens and tweens, and those crazy Twilight mothers, will be so enraptured with the thought of owning Bella’s tote bag or Edward’s wristband, that they will be willing to stand in line and order a kids’ meal.
I’ve heard that Twilight fans have no shame, so why would they let undersized portions of chicken nuggets and French fries, and the words “kids meal,” come between them and a bunch of gaudy Twilight toys?
What do you make of Burger King’s decision to market vampire movie trinkets to the Toy Story set?
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