The world’s largest retailer is reaching out to parents who have been hit hard by the bad economy.
Wal-Mart executives just announced that they are planning to offer more than 100 toys for $10 during the busy holiday shopping season.
The cheap toy promo follows in the footsteps of the discount chain’s previous holiday sale in which it offered 10 toys at the $10 price.
Last Christmas I took advantage of Wal-Mart’s special and scored a Play-Doh set for my daughter for 10 bucks. This year the selections are even better (in my opinion).
Among the $10 items: Barbie Cut and Style Rapunzel (regularly $24.99), Play-Doh Burger Builder Set (regularly $19.99), Transformers Revenge of the Fallen Deluxe Action Figures (regularly $14.99) and My Little Pony So Soft Newborn ($24.00).
Several board games will also be available for $10, including Connect 4, Battleship, Monopoly, Trouble and Jenga, among others.
In addition to the $10 promotion, Wal-Mart stores will also be matching any local competitor’s advertised offer on the same toy if it falls below $10. The offer will expire after Christmas, but in the meantime, savvy shoppers can score big if they keep their eyes peeled for bargains.
Economists say Wal-Mart’s promotion was partially triggered by Toys R Us’ move to aggressively expand shelf space. The popular kids’ store is opening 350 pop-up shops in malls and at its Babies R Us locations in the next couple months. In addition, Sears just announced that it plans to offer toys at 20 of its stores during the holiday shopping season.
And more good news for cash-strapped parents who are looking to make their children’s holiday merry and bright while still preserving the family budget–American Express Co. just announced that it will no longer charge monthly fees on its gift cards. The change will apply to cards currently in stores and the ones already in people’s wallets. Previously, a monthly $2 fee kicked in a year after the card was issued.
Will you be taking advantage of Wal-Mart’s $10 toy promo? Are you prepared to fight off other penny-pinching moms and dads to get your hands on a $10 pony?
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