The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading

Press Release: Diversity In Scrapbooking

I enjoyed Kim’s outlook on scrapbooking and what needs to change so much, that I thought I’d share. (Via Press Release) – Kim Luty uses scrapbooking to illustrate that it’s our differences that make us the same. “The scrapbooking market has traditionally presented an extremely limited number of products targeting people who are outside what most of us call ‘the norm,’” says craft industry professional Kim Luty. A scrapbooking enthusiast as well as a professional, Luty says it was difficult, if not impossible, to “find images of blended families, unmarried adults, single parents, active seniors, people with curbs and the … Continue reading